Commercial · Feature

AI customer tracking: the complete history of every account, indexed and conversational

A unified timeline per customer — emails, calls, proposals, tasks, notes, and events from every module — that builds itself, and you ask questions in plain language. The AI summarizes the account status before each meeting, detects cooling deals, and warns you if someone on the team is about to step on another rep.

Beginner 7 min read rastreohistoriallínea de tiempoclientes
Screenshot of the Customer tracking module in Pilot Desk
In 30 seconds
  • It is the 'black box' of each client: everything that happened with them, in chronological order.
  • It is fed by all the other commercial modules — there is nothing to enter manually.
  • It is used to prepare meetings, justify commercial decisions and understand why a client went cold.
  • You can filter by event type (only emails, only calls, etc.).

What is Client Tracking?

It is the chronological view of everything that happened with a client in Pilot. Every time a module records an action (you sent an email, opened a proposal, scheduled a call, added a note), it appears here automatically.

What is it for?

  • Preparing meetings: before calling someone, you look at the latest events and go in with fresh context.
  • Receiving handovers: if a salesperson leaves or changes, the new one reads the timeline and gets up to speed quickly.
  • Auditing: if a proposal was lost, you see where it went cold and learn from the process.
  • Justifying decisions: 'we gave them a discount because they had already bought from us 3 times in the last year'.

How you read the timeline

Each event in the timeline has 4 clear things:

  • An icon indicating the type: email (envelope), call (handset), proposal (folder), task (check), note (pencil).
  • A short title: 'Email sent: Pro Plan quote' or 'Proposal moved to Closed won'.
  • The exact date and time.
  • The author — who performed the action.

Click any event to see the full detail (the email text, the proposal amount, etc.).

Filter by event type

Above the history there is a filter selector. If you only want to see the emails with a client, you deselect them all and leave 'Email'. Useful when the history is long and you want to find something specific.

A real-life example

Example

Karina from Veterinaria Patitas called you. You do not quite remember where things were left.

  1. You open Client Tracking and search for 'Karina'.
  2. Her timeline shows you: 10 days ago, you emailed her the annual Pro Plan quote for ₡480,000.
  3. 7 days ago, your colleague Diego left a note: 'She asked to think it over with her accountant'.
  4. 2 days ago, she opened the email (the system records it as an event).

You go into the call knowing she is coming to confirm or request an adjustment, not to ask again. You answer with confidence and mention specific points from the quote.

Where each event comes from

How it connects: Client Tracking (consumes)

If something does not work

If something fails

I sent an email but it does not appear here.

The email must be sent from the Email module integrated into Pilot. Emails from your external Gmail do not appear automatically — you need to set up the integration.

A call I logged is missing.

Calls are only recorded if you log them manually on the client's record or use the Transcriptions module.

The timeline is empty.

Check that it is a client that already has activity. If you created them today and did nothing, it is empty for a reason.

Integrations that power this feature

Connect Pilot with the tools your team already uses. The AI orchestrates between them without you switching screens.

Frequently asked questions

How is Tracking different from the CRM or Customers module?
The CRM focuses on opportunities and pipeline (stages, amounts, next actions). Customers is the master database of people and companies. Tracking is the chronological timeline of everything that happened with an account, fed by the other modules — including non-commercial events (a delivery, an invoice, an internal note). The three complement each other: CRM says 'where the opportunity is', Customers says 'who the customer is', Tracking says 'what happened, in order'.
Does the AI let me ask things about a customer in plain language?
Yes. You open the account and ask: 'when was the last time they replied to an email?', 'what discounts did we offer in the last 6 months?', 'what was the reason for the last complaint?'. The AI reads the entire timeline and answers with the date and context. If you need the detail, you click the event and jump to the source (the email, the note, the proposal).
How does the AI know when an account is cooling off?
It cross-references several signals: days without contact compared to that account's historical pattern, pipeline stage (an account in 'proposal sent' that doesn't move is more urgent than one in prospecting), opened emails without a reply, changes in response patterns. It shows you a prioritized list of at-risk accounts with the reason. You decide whether to act.
Does it work with WhatsApp conversations?
Yes. If you connect WhatsApp Business to Pilot, every conversation with a customer is logged on the timeline. The AI can read the content (with the right permissions) and summarize the status. For calls, if you transcribe them in Pilot they're also linked to the account and appear in the tracking as searchable events.
How much does it cost?
Customer Tracking is included in every plan with CRM or Customers active — it isn't a separate module. What you pay for is the full plan, with pricing tailored to users and the modules you contract. Contact us for a custom proposal with discounts for LATAM teams.

Does your team know what happened with this account before calling it?

Book a 30-minute demo. We connect a sample account (or yours in read-only mode) and show you how the AI summarizes the status, detects cooling deals, and prevents internal clashes. Then we build the plan that fits your company.

Request a demo