Marketing · Feature

AI social media posts: schedule, publish, and reply with a single virtual team

A multi-network editorial calendar, AI-assisted drafting in your brand's voice, and scheduled publishing to Instagram, Facebook, LinkedIn, Twitter/X, and TikTok — plus automatic replies to comments and DMs during business hours.

Intermediate 8 min read redes socialessocial mediainstagramfacebooklinkedin
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Screenshot of the Social posts module in Pilot Desk
In 30 seconds
  • A calendar that shows all your scheduled posts in one view.
  • You compose posts with text, image, video, on a single screen.
  • You schedule for the future or publish instantly.
  • It supports Instagram, Facebook, LinkedIn, TikTok, X.

What is Social Posts?

It is your publishing hub: instead of opening Instagram, then Facebook, then LinkedIn, you do it all from Pilot. You schedule for the future and it publishes on its own.

Connect your networks

Before publishing you have to connect each network. Settings → Integrations: you choose the network and authorize with your account. You need administrator permissions on each network.

Compose a post

  • The 'New post' button.
  • You write the post text.
  • You upload an image or video.
  • You check the networks where you want to publish it.
  • You schedule the date and time.
  • Per-network preview (each one has its own format).

Example: scheduling the week

Example

Friday at 16:00. You want to have next week's content ready.

  1. You open Social Posts.
  2. You compose 5 posts: Monday, Tuesday, Wednesday, Friday and Saturday.
  3. For each one: text, image, networks (IG, FB, LinkedIn), optimal time.
  4. You save everything.

At 5 pm you leave with peace of mind: next week's content goes out on its own, without you being online.

How it connects

How it connects: Social Posts

BlogPublishing an article on the blog offers to share it on social media with one click. MarketingCampaigns can include posts scheduled here. Social ListeningPublished posts are monitored to measure engagement.

Real use cases

Automated marketing

The full campaign cycle — from the message to the reply — runs on its own.

Integrations that power this feature

Connect Pilot with the tools your team already uses. The AI orchestrates between them without you switching screens.

Meta Pages (Facebook/Instagram)Meta Pages (Facebook/Instagram) WhatsApp BusinessWhatsApp Business Shop (catálogo de agente)Shop (catálogo de agente) HubSpotHubSpot

Industries where it shines

Retail

Cómo Pilot ayuda al sector retail.

Restaurants

Cómo Pilot ayuda al sector restaurants.

Hospitality

Cómo Pilot ayuda al sector hospitality.

Professional services

Cómo Pilot ayuda al sector professional services.

Frequently asked questions

Which networks does it support?
Instagram, Facebook, LinkedIn, Twitter/X, and TikTok native publishing. WhatsApp Status and YouTube Shorts are on the roadmap. The connection is direct with each platform (official OAuth), not through bridges that break.
Can the AI invent content that doesn't represent me?
The AI learns from your previous posts before drafting — you upload 10-20 existing posts and it extracts your tone, vocabulary, and typical phrasing. Each proposed post goes through human review before publishing (you can enable auto-approval once it's been consistent for a while).
Does it reply to DMs and comments on its own?
Only if you turn it on and within the range of frequently asked questions you define (prices, hours, location, 'do you have X in stock?'). Any message the AI isn't sure how to answer is escalated to a person on the team. You can review the history of automatic replies and disable them with one click.
Does it integrate with my product catalog?
Yes. If you have Shopify, WooCommerce, VTEX, Magento, or Pilot's E-commerce module, the AI can suggest posts for specific products based on stock, season, and active campaigns. When someone comments 'do you have stock?', it replies with the real figure.
Does it replace Hootsuite, Buffer, or Later?
Yes. Pilot includes what those tools do (scheduling, calendar, replies) plus the AI layer and the connection with CRM/ecommerce. If you're already paying $50-150/month for one of them, you can migrate to Pilot without losing features.

How long does keeping up your social media take you today?

Book a 30-minute demo. We connect a test account and show you how Pilot schedules a full week of content in 10 minutes — in your brand's voice.

Request a demo